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MKT 210 - Marketing Principles Units: 3

Intense study of marketing philosophy including: segmenting and developing target markets, pricing, distribution and location analysis, promotion and product development. Upon completion of this course, the student will understand the marketing concept and be able to explain how an organization can develop an effective marketing strategy.

Enrollment Requirements: Prerequisite: Pass MATH 96 or C or better in BUS 117; AND ENG 101 or ENG 113 or BUS 108; or equivalent ACCUPLACER, SAT, ACT test results; or permission of department.

Term Offered: Spring and Fall